30 11 2009



Fully approved and supported by ABBA, ABBAWORLD will make its stunning, sequin spangled, world debut in London at Earls Court on 27 January 2010. The hugely interactive experience will take visitors on a mind-blowing journey through ABBAWORLDS 25 rooms, bursting with exclusive music, footage, images and never-before-displayed memorabilia from the personal collections of the worlds most cherished pop icons; Agnetha, Benny, Björn and Frida.

An engaging introductory movie by critically acclaimed film director, Jonas Åkerlund, will start the experience and a free audio guide will move visitors through the magical space at their own pace.

The phenomenon of ABBA will be brought to life with interactive highlights including Perform with ABBA which will allow fans to get up on stage with their idols, as part of a stunning 3D holographic illusion. Tretow MIX Challenge – a chance to mix things up and re-create the ABBA sound, the ABBA Quiz which will test fans knowledge. There is also the opportunity to Sing-A-Long and dance with ABBA, plus a chance for fans to see themselves as part of an ABBA video.

Better still, as part of the ticket, all interaction will be recorded  so people can choose to access it later online at, allowing their experience to live on and on, just like the music. On entry to ABBAWORLD, guests will have their photograph taken, this will appear during a number of the interactive features; fans will see themselves as part of ABBA album covers, posters and other iconic pictures.

London is the obvious choice for the world premiere of ABBAWORLD. The UK has a special place in the history of ABBA and it was here that global ABBA fever started with the glorious win of Waterloo at the Eurovision Song Contest in Brighton in 1974. ABBA topped the charts in the UK more times than anywhere else in the world and through the smash hit musical Mamma Mia and its ten-year success in London together with the Mamma Mia movie being the highest grossing movie of all time at the UK box office, a new audience has taken ABBA to their hearts.

The Swedish super group created a legendary sound that sold close to 400 million records and made the whole world take to the dance floor. ABBA once again create history through ABBAWORLD; the interactive and audiovisual experience of the worlds most loved pop icons.  This major world event is a close collaboration with all four members of ABBA, making ABBAWORLD the definitive experience of this groundbreaking group.  ABBAWORLD will bring fans closer to the music, the magic and the memories than ever before.

Frida said “On behalf of Agnetha, Björn, Benny and I, we are delighted to be part of ABBAWORLD and to have the opportunity to share our amazing experiences with our fans. The interactive elements mean this is the first time we can actually take them on the journey with us. London has a special place in all our hearts and we are looking forward to the world premiere of ABBAWORLD in January”

Tickets go onsale at 9am on Thursday 3rd December 2009 and are priced at £22.00 / £19.50 (subject to booking fee) and are available from

Taken from touring productions press release.

ABBA is on top of British Wish list

29 11 2009

LONDON. ABBA is the group that Britons would prefer to see reunited.

They topped acts such as The Police, Pink Floyd, The Clash and Sex Pistols in a new poll. Benny Andersson and Björn Ulvaeus have said repeatedly that there will be no reunion of the group. ABBA played together last time in 1982.


26 11 2009

Touring Exhibitions have confirmed that they will  announce on Monday, November 30 the opening date and place of the ABBAWORLD exhibition premiere in London.  Stay tuned for further details including all related ticket information

MM Children In Need 2009

24 11 2009

The London cast of Mamma Mia helped to raise over £45,000 for the charity “Children In Need”. A whopping 100 percent of the proceeds – including any booking fees  go to Children in Need.The gala performance took place on Wednesday 18 November at the Prince of Wales Theatre. Pudsey the mascot for Children In Need attended the event, in full Abba costume!

The event raised over £20 million this year!!



Bjorn and Benny are planning a new musical

17 11 2009

COPENHAGEN. . Björn Ulvaeus and Benny Andersson have advanced plans to name a musical, reveals  Expressen.

– It is true that we have plans for a new musical. For now, we have finally found an idea. But more than that, I can not say now, “says Björn’ ‘”Mamma Mia” in Danish may premiere in Tivoli’s concert hall in mid-October next year. Even now, several thousand tickets have sold to the hit musical.
– After the world premiere in London, we thought it would go a couple of months. It is now ten years ago and is still, and seem to go ten years both in New York and London, says Björn Ulvaeus.
Do you see no end to Mamma Mia?
– No, not really, “he says.
He also reveals that a new musical is underway.
– It is true that we have plans for a new musical. For now, we have finally found an idea. But more than that, I can not say now, “says Björn Ulvaeus.

Happy Birthday Frida!

15 11 2009