The Little White Piano

30 01 2010

Exclusive to ABBA WORLD SHOP is a book written by Bjorn,”The Little White Piano”. The real” Little White Piano” still exists to this day and is currently touring with ABBAWORLD.

The book is a limited edition

FRIDA – Front Page!

28 01 2010

Today’s issue of UK newspaper Daily Express features Frida on the front page and a 2 page feature about ABBAWORLD.  The Gardian also has a great 3 page spead today.

Frida & Bjorn @ ABBAWORLD Tonight

26 01 2010

Just returned home from London after seeing Bjorn and Frida @ ABBAWORLD.  Frida and Bjorn looked amazing and the night has been a total success with lots of celebs turing up for the night. Boy George looking fab in his tradmark hat, a fetching yellow one tonight- What a dancing Queen!


26 01 2010


Australia Day honours | Herald Sun

Mamma mia 2?

25 01 2010

Meryl Streep is clueless about the Mamma Mia! 2 rumours.

The Oscar-winning actress – who appeared in the film version of the ABBA-inspired musical Mamma Mia! in which she played the lead role of Donna Sheridan – insists she hasn’t been approached by film bosses about appearing in the rumoured sequel, but isn’t concerned because she’s enjoying a break from acting.

The 60-year-old actress said: “I heard that they were talking about it, but I am not sure it’s real, it’s not anything I’m on the inside track of.

“No one has told me anything yet.

“I try to live right now anyway. And right now I feel the need to stop for a moment and breathe because I’ve worked very hard in the last two and a half years, seven films – it’s a more than I’ve ever done.”

Meryl recently spoke about how she was just happy to be alive, well and working.

She said: “I’m very f***ing grateful. I have so many friends who are sick or gone, and I’m here.

“It’s incredible – I’m 60, and I’m playing the romantic lead in romantic comedies!

“I’ve been given great, weird, interesting parts well past my sell-by date. I remember saying to my husband when I was 38, ‘Well, it’s over.’ And then we kicked the can down the road a little further.”


24 01 2010

Thanks to Emily for these great pix,also abbaworld.

MY My @ ABBAWORLD,I Did surender!

22 01 2010

My special preview of ABBAworld as a guest of  media services last week was an amazing day. The whole experience is full on from start to finish.  Having seen costumes and gold discs before my favourite  moments are the Studio,Benny & Bjorn’s island hut. It really is like being there and I got so lost up with the experience it just felt so real.  You will love every second of this adventure.  A million and one thanks to the creators and all the team who have worked so hard to make this experience for us.  ABBA fans will nearly keel over from the buzz and excitement but it’s an experience that will give enjoyment to those who simply “like ABBA”. A must see event in London.  I hope to see all of you at the world premiere on Tuesday and the opening day on Wednesday for my next visit to ABBAWORLD.

Gimme! Gimme! Gimme!- FRIDA and BJORN!

21 01 2010

Latest press release from ABBAWORLD:


London, 20 January 2010: ABBA Mania will hit London next week with the highly anticipated ‘Arrival’ of ABBAWORLD at Earls Court. To add to the excitement, band members and living legends, Anni-Frid Lyngstad and Björn Ulvaeus will start the celebrations off in style as they step onto the red carpet and into ABBAWORLD, at the world premiere, Earls Court, Tuesday 26 January 2010.

Fully approved and supported by ABBA, ABBAWORLD is a hugely interactive experience that will take visitors on a mind-blowing journey through ABBAWORLDS 25 rooms, bursting with music, footage, images and never-before-displayed memorabilia from the personal collections of the worlds most cherished pop icons: Anni-Frid Lyngstad, Benny Andersson, Björn Ulvaeus and Agnetha Fältskog.

Smash hit single Waterloo won ABBA the Eurovision Song Contest in Brighton in 1974 and ABBA topped the charts in the UK more times than anywhere else in the world.  There is going to be a lot of love in London next week when the UK welcome back Frida and Björn into our world, in order to celebrate everything about theirs.

For more information about ABBAWORLD please go to:


Double CD ‘KRISTINA IN CONCERT- NEW YORK’ issued Monday, April 12 – 2010 on Universal/Decca.

Frida Interview in Zermatt Magazine.

18 01 2010

Zermatt Unplugged, Europe’s biggest acoustic pop and rock music festival,  takes place this year from April 13 to 17. Frida along with Jon Lord are supporting the festival .

In the latest edition of Zermatt Magazin .there is an interview with Frida where she talks about the festival and her life in Zermatt.   Read a translation of it here

Ta-dah! – ABBAWORLD!

13 01 2010

We have barely passed through the doors of Abbaworld, a new “multimedia experience” devoted to the Swedish group, when the PR showing me around has her first ta-dah! moment. “And this,” she says, brimming with pride, “is what we’re calling the Tunnel of Love.” We’re standing in the basement of the Earls Court conference halls, in a heart-shaped walkway that’s covered with blood-red Astroturf.

It’s an appropriately kitsch opening number that represents ABBA’s eureka moment, when four young Scandinavian musicians, Agnetha Fältskog and Björn Ulvaeus, Benny Andersson and Anni-Frid Lyngstad , fell in love, coupled up and formed a band. Their romance, and their break-ups, would become the wellspring for some of the most enduring pop songs of the past century.

Love is a running theme throughout the exhibition, showcasing a band whose perfect pop is still adored by millions. In Britain, their greatest hits collection, ABBA Gold, is the fourth biggest-selling album , and the film of their musical, Mamma Mia!, has broken British box-office records. I mean, who doesn’t love ABBA?

That this expensively produced showcase is being premiered in London is testament to just how much the British public loves the band. Last year, Benny Andersson told me that “you Brits have always taken us to your heart; you forget that we’re not yours”. When the PR says that she has a dream of finding a couple who’ll want to get married in the Tunnel of Love, it’s possible that in Britain she just might.

Spread over some 30,000 sq ft, the interactive exhibition adopts the long, snaking route technique perfected by that other great Swedish export, Ikea. After an introductory film featuring new interviews with each member of the band, visitors are armed with an audio guide and talked through 25 “rooms” filled with original costumes, plasma screens playing rare band footage and memorabilia from each of the quartet’s attics.

But this is more than a riffle through the cupboards of a band that hung up its Spandex three decades ago. Larger rooms recreate key components of the Abba story. There’s a replica 1974 Eurovision Song Contest scoreboard; the band’s late manager Stig Andersson’s Seventies office; and a recreation of the band’s recording studio in Stockholm.

Then things get even more up close and personal. Björn’s summer cottage on Viggsö is recreated with a filmed backdrop of the view and kitted out with his mini-piano. The truly dreadful concert film ABBA: The Movie is screened on a loop in a mini cinema using seats salvaged from a Norwegian picturehouse that Frida frequented as a girl.

You can’t fault the ambition of the show’s producers. Fans will be able to climb inside a helicopter of the kind that featured on the cover of the 1976 album, Arrival. “The helicopter was inches away from not getting in,” says Mats Daleskog, creative director of Touring Exhibitions, the company behind Abbaworld. “We had to lose a propeller and slide it in down the stairs.”

Daleskog won’t be drawn on how much the show has cost. “It’s substantial” is all he will say.

Perhaps the show’s biggest attraction — especially for the younger generation brought up on SingStar and Guitar Hero — will be its interactive elements. In one section, you are charged with recreating the ABBA “sound” by playing with the mixing levels on a handful of tracks. Your score is then recorded on to your entry smartcard — as is your rating on the dance mats, where you are awarded points for strutting to ABBA tunes. There’s also the chance to perform alongside a holographic image of the foursome.

“It’s a family attraction,” says Daleskog. “We want it to be something you do together instead of, say, going to a cinema.” There’s certainly enough here for a memorable family afternoon out — and more than enough to infatuate those with a passion for the minutiae of the band. Hardcore fans will want to hang back in the corridors, which are plastered with tour posters, family album photographs and picture sleeves.

The idea for a touring show came from a smaller exhibition in Stockholm in 2000. When plans for a dedicated museum fizzled out, the concept was franchised to Live Nation, in whose hands it has become an interactive monster.

Does the world need an exhibition dedicated to a band whose songs aren’t exactly underexposed? Abbaworld is perhaps the answer to a question that only the music industry had been asking: how do you make money from an act that stopped recording almost 30 years ago? You send their belongings on tour. In the age of Avatar, that’s not as far-fetched as it sounds.

  • Abbaworld (0871 2200 260, is at Earls Court, London SW5, from Jan 27, booking to March 28.