All of AᗺᗷA working with new museum

1 02 2013


Agnetha, Anni-Frid, Björn and Benny will guide visitors to the new AᗺᗷA

 museum. Pine and copper characterizes the building which also houses a hotel.

Construction of Abba the Museum on Djurgården is in full swing. When the museum opens its doors in May, the ABBA escorting visitors through the museum. All four former ABBA has made the audio guide that takes visitors around the 35 stations. The four have been interviewed by Catherine Johnson, who wrote the screenplay for the musical “Mamma Mia”.

The building of 2000 square meters will also accommodate a Swedish music’s Hall of Fame and a historical part that describes the Swedish popular music development. Added to that, also a hotel and a restaurant location. With its light wood facade and window sticker  building, designed by Johan Celsing architects towards the older buildings in the area.

The first thing visitors encounter is a hard cut version of the world famous group upswing, signed film director Jonas Akerlund. The visitor is surrounded by a 360-degree screen, finds himself among the crowd in a giant arena Wembley in London. Then hear the birds singing and the visitor passed in sunlight back to Gamleby folkpark 1970 where the quartet with the internationally hopeless named party people behave.

The idea is that visitors will come close to the four ABBA. Anyone who contributes strongly to make it a reality, Björn Ulvaeus.

– It is Björn’s close involvement that makes the exhibition becomes personal. We have daily contact, he has taken the role of executive chairman, says Mattias Hansson, CEO of Abba the museum, while he shows us around the construction site.

Bjorn Ulvaeus dad collected newspaper clippings and much else he came across on Abba during their heyday. The material has been donated to the museum. Towards the end of Abba journey, the visitor is in a … and take up the time when the two married couples Bjorn Ulvaeus, Agneta Fältskog, Benny Andersson, Anni-Frid Lyngstad divorced. In “The Shrine”, visitors can virtually try Abba Scene Clothing.

– We will have a replica of Björn and Agnetha’s kitchen. Elsewhere in the exhibition, those who want to get up on stage and grab the microphone along with the four ABBA turned into holograms. The cameras rolls and perpetuates opportunity for those who want to take home a DVD, says an enthusiastic Mattias Hansson.

The hologram is taken from “Abba World” tour, as did half of the other viewing points. Among the new visitor will find ring-ring phone, a red dialogue. It is connected to a phone which goes to one of four. If the light flashes when the phone asked the visitor to pick up the phone.

In the copy of the Polar Studio is Benny’s piano. Sometimes plays Benny Andersson at it – in real time. The instrument is connected to his studio on the island of Skeppsholmen.

Will ABBA to come to the opening night before the opening?

– Which of them get there, I know only a few minutes before starting. But I can say that we will be rigorous in preparing the applicable safety. Many have expressed their interest to attend, foreign media especially. Swedish interest has so far been cooler. Maybe it’s because the four of Abba never moved to Beverly Hills. They are among us, and we are used to having them here, says Mattias Hansson.

Updated translation to follow!




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