ABBA still feels the love in Australia

31 05 2010

If ABBA ever were to reform, Australia would be top of the list on their comeback trail.

But don’t get your hopes up, because the chance of pop music’s most anticipated reunion happening is ‘‘absolute zero’’, singer Bjorn Ulvaeus says.

Instead the man behind disco floor fillers like Mamma Mia and Dancing Queen is inviting fans to soak in the nostalgia of Sweden’s most famous foursome at ABBAWORLD in Melbourne. The interactive exhibition arrives in June after a successful opening in London and Ulvaeus says there was never any doubt about the choice of its second location.

‘‘Australia was the first country that took ABBA to heart and we never forgot about that. We always felt a lot of love from audiences there,’’ Ulvaeus said from Stockholm.

‘‘The chances of ABBA reforming are absolute zero. That’s something all four members agree on completely, because people remember us as young, energetic and exuding ambition and that’s the way it should be.’’

While ABBA are warmly regarded as one of the greatest pop bands of all time, it wasn’t always that way.

Despite winning the Eurovision Song Contest in 1974 with Waterloo, the spandex wearing quartet were originally written off as one-hit wonders.

‘Britain and America didn’t take us seriously and it wasn’t until S.O.S became a huge hit in Australia that other countries took notice,’’ recalled Ulvaeus.

Australia’s love for ABBA blossomed on a string of follow up hits, including Mamma Mia and I Do, I Do, I Do, I Do, I Do.

The band were so blown away by the reaction of fans at their early live shows, they returned in 1977 to film ABBA: The Movie.

‘‘I remember arriving in Melbourne and fans had lined the streets and were waving and screaming. They waited outside our hotels so we were pretty much locked in.

‘‘We experienced a feeling of coming home and it was as if Australia felt ‘ABBA is ours’ and we loved that.

‘‘It was the obvious choice for the movie and if ABBA ever were to reform we’d be back, but the chances are zilch.’’

Ulvaeus and fellow founding members Anni-Frid ‘‘Frida’’ Lyngstad, Benny Andersson and Agnetha Faltskog have previously been offered $US1 billion ($A1.18 billion) to reform.The four have never officially split but instead opt to live off the royalties of their hit songs and albums, as well as pursuing other projects like the smash musical Mamma Mia!

They famously gave their blessing to tracks being used in two 1994 Australian films, Muriel’s Wedding and The Adventures Of Priscilla Queen Of The Desert.

‘‘We usually say no to things like that but these two films were so touching that we agreed, and I’m happy today that we did,’’ said Ulvaeus.

ABBAWORLD looks set to be the latest chapter in Australia’s love affair with the legendary pop act.

‘‘It should be interesting to Australian audiences because much of it focuses on our humble beginnings,’’ explained Ulvaeus.

‘‘It’s very entertaining and fun and has a warm, playful tone.’’

And what of relations between his former band mates, are they warm?

‘‘We certainly speak and are the best of friends really. I don’t see the girls that much but me and Benny work together.

‘‘We were under the same ceiling for the first time in ages when Mamma Mia opened in Stockholm. The feelings came back very quickly and it was just like it used to be.’’

Sydney Morning herald

ABBAWORLD, the Official Interactive Exhibition approved and supported by ABBA, opens at Melbourne’s Federation Square on Saturday 19 June.





ABBAWORLD OPENING JUNE 12, 2010 -MELBOURNE

11 03 2010

CONFIRMED TO OPEN AT MELBOURNE’S FEDERATION SQUARE:  SATURDAY 12 JUNE
TICKETS ON SALE:

WEDNESDAY 17 MARCH

Announced last month by Dainty Consolidated Exhibitions, ABBAWORLD is coming to Melbourne and will enable visitors to experience the music and magic of ABBA in a completely new and distinctive way. Today, the Producers of ABBAWORLD confirmed that this exciting exhibition will open at Melbourne’s Federation Square on SATURDAY 12 JUNE and tickets will go on sale on WEDNESDAY 17 MARCH from TICKETEK.

ABBAWORLD’S Opening Hours from Saturday 12 June are:
Monday – Wednesday 10am – 8pm (Last session commences 6pm)
Thursday & Friday 10am – 10pm (Last session commences 8pm)
Saturday 10am – 11pm (Last session commences 9pm)
Sunday 10am – 5pm (Last session commences 4pm)

Ticket Prices:
$14.90 – $34.90

Bookings:
www.ticketek.com.au





Frida & Bjorn @ ABBAWORLD Tonight

26 01 2010

Just returned home from London after seeing Bjorn and Frida @ ABBAWORLD.  Frida and Bjorn looked amazing and the night has been a total success with lots of celebs turing up for the night. Boy George looking fab in his tradmark hat, a fetching yellow one tonight- What a dancing Queen!





ABBAWORLD TO PREMIERE AT EARLS COURT ON 27th JANUARY.

30 11 2009

THE WORLDS FIRST CHANCE TO INTERACT WITH ABBA AS PART OF A UNIQUE MULTI-MEDIA EXPERIENCE

ABBAWORLD THANKS LONDON FOR THE MUSIC AND CHOOSES EARLS COURT FOR THE WORLD PREMIERE

Fully approved and supported by ABBA, ABBAWORLD will make its stunning, sequin spangled, world debut in London at Earls Court on 27 January 2010. The hugely interactive experience will take visitors on a mind-blowing journey through ABBAWORLDS 25 rooms, bursting with exclusive music, footage, images and never-before-displayed memorabilia from the personal collections of the worlds most cherished pop icons; Agnetha, Benny, Björn and Frida.

An engaging introductory movie by critically acclaimed film director, Jonas Åkerlund, will start the experience and a free audio guide will move visitors through the magical space at their own pace.

The phenomenon of ABBA will be brought to life with interactive highlights including Perform with ABBA which will allow fans to get up on stage with their idols, as part of a stunning 3D holographic illusion. Tretow MIX Challenge – a chance to mix things up and re-create the ABBA sound, the ABBA Quiz which will test fans knowledge. There is also the opportunity to Sing-A-Long and dance with ABBA, plus a chance for fans to see themselves as part of an ABBA video.

Better still, as part of the ticket, all interaction will be recorded  so people can choose to access it later online at www.abbaworld.com, allowing their experience to live on and on, just like the music. On entry to ABBAWORLD, guests will have their photograph taken, this will appear during a number of the interactive features; fans will see themselves as part of ABBA album covers, posters and other iconic pictures.

London is the obvious choice for the world premiere of ABBAWORLD. The UK has a special place in the history of ABBA and it was here that global ABBA fever started with the glorious win of Waterloo at the Eurovision Song Contest in Brighton in 1974. ABBA topped the charts in the UK more times than anywhere else in the world and through the smash hit musical Mamma Mia and its ten-year success in London together with the Mamma Mia movie being the highest grossing movie of all time at the UK box office, a new audience has taken ABBA to their hearts.

The Swedish super group created a legendary sound that sold close to 400 million records and made the whole world take to the dance floor. ABBA once again create history through ABBAWORLD; the interactive and audiovisual experience of the worlds most loved pop icons.  This major world event is a close collaboration with all four members of ABBA, making ABBAWORLD the definitive experience of this groundbreaking group.  ABBAWORLD will bring fans closer to the music, the magic and the memories than ever before.

Frida said “On behalf of Agnetha, Björn, Benny and I, we are delighted to be part of ABBAWORLD and to have the opportunity to share our amazing experiences with our fans. The interactive elements mean this is the first time we can actually take them on the journey with us. London has a special place in all our hearts and we are looking forward to the world premiere of ABBAWORLD in January”

Tickets go onsale at 9am on Thursday 3rd December 2009 and are priced at £22.00 / £19.50 (subject to booking fee) and are available from www.livenation.co.uk


Taken from touring productions press release.